(MBI LIVE) Social Media Series: Foundations for Construction
When:
- Jul 08, 2026 09:00 AM – 11:00 AM
Where:
- Online Learning - Zoom
| Fee | Type of Fee |
|---|---|
| NO CHARGE | / Person - MBI Members |
| $160 | / Person - Non-Members |
Presenter: Katrina Reger, Blue Compass – West Des Moines, IA
In the construction industry, your expertise speaks volumes, and social media gives it a voice. The focus should be on building awareness, growing your reputation, and attracting the right audience. This two-part training series will empower you to confidently navigate social media, select the right platforms, and create impactful content that connects with partners, talent, and the broader community.
Session 1: Social Foundations for Construction
Understanding the broader social media landscape will help your team understand the value of a consistent digital presence. We'll cover platform selection, content ideas, engagement strategies, and key mistakes to avoid.
LEARNING OBJECTIVES:
- Understand the benefits of an active and consistent presence
- Learn content categories that work for construction: in-progress projects, team culture, community work, safety tips, and more
- Explore examples of social content that builds trust and visibility
- Learn how to use social media for business networking, referrals, and partnerships
Master Builder Designation: Project Management - 2 Credits