(MBI LIVE) Social Media Series: Platform Best Practices
When:
- Jul 15, 2026 09:00 AM – 11:00 AM
Where:
- Online Learning - Zoom
| Fee | Type of Fee |
|---|---|
| NO CHARGE | / Person - MBI Members |
| $160 | / Person - Non-Members |
Presenter: Katrina Reger, Blue Compass – West Des Moines, IA
In the construction industry, your expertise speaks volumes, and social media gives it a voice. The focus should be on building awareness, growing your reputation, and attracting the right audience. This two-part training series will empower you to confidently navigate social media, select the right platforms, and create impactful content that connects with partners, talent, and the broader community.
Session 2: Social Foundations for Construction
In this follow-up session, we’ll dive in and demo one platform we most recommend for your audience: LinkedIn. This session is highly practical, helping your team build stronger profiles and post with confidence. Be empowered by working in-platform and learn how to navigate the different advertising options available to you.
LEARNING OBJECTIVES:
- Discuss itfalls like inconsistent posting, poor imagery, or off-brand messaging
- Build or impove your LinkedIn or Facebook company pages and personal profiles
- Explore best practices for platform layout, visuals, and content tone
- Leave with a platform-specific best practices blueprint for posting
- Understand how to engage with followers and partner acconts to build reach
Master Builder Designation: Project Management - 2 Credits