(MBI LIVE) Social Media Series: Session 1 - Likes, Boosts, and Bottom Lines: Making Sense of Facebook
When:
- Apr 07, 2027 09:00 AM – 11:00 AM
Where:
- Online Learning - Zoom
| Fee | Type of Fee |
|---|---|
| NO CHARGE | / Person - MBI Members |
| $160 | / Person - Non-Members |
Presenter: Mia Platz, Keypath Education - Des Moines, IA
In the construction industry, your expertise speaks volumes, and social media gives it a voice. The focus should be on building awareness, growing your reputation, and attracting the right audience. This two-part training series will empower you to confidently navigate social media, select the right platforms, and create impactful content that connects with partners, talent, and the broader community.
Facebook is an ever-evolving platform, full of content, metrics and key members of your audience. In this session, we’ll cut through the noise and take a practical look at how Facebook works today, what the latest research tells us, when to use organic versus paid content, and how to measure whether your efforts are truly moving the needle.
LEARNING OBJECTIVES
- Explain how Facebook is currently being used by audiences and businesses based on recent platform trends and research.
- Identify the types of content that perform best organically and when paid promotion or boosting may be beneficial.
- Identify Facebook’s core ad formats, including Image, Video and Carousel ads.
- Evaluate Facebook performance using key metrics such as reach, engagement, clicks, conversions and audience growth.
- Apply practical strategies to create more intentional Facebook content that supports awareness, engagement and business goals.
Master Builder Designation: Project Management - 2 Credits