(MBI LIVE) Social Media Series: Session 2 - Clicks, Connections and Conversions: Making LinkedIn Work
When:
- Apr 14, 2027 09:00 AM – 11:00 AM
Where:
- Online Learning - Zoom
| Fee | Type of Fee |
|---|---|
| NO CHARGE | / Person - MBI Members |
| $160 | / Person - Non-Members |
Presenter: Mia Platz, Keypath Education - Des Moines, IA
In the construction industry, your expertise speaks volumes, and social media gives it a voice. The focus should be on building awareness, growing your reputation, and attracting the right audience. This two-part training series will empower you to confidently navigate social media, select the right platforms, and create impactful content that connects with partners, talent, and the broader community.
LinkedIn is more than a place to post job updates or scroll through professional news. It’s a powerful platform for reaching the right people with the right message, whether through organic content, targeted ads or direct outreach like Message Ads. In this session, we’ll make sense of how LinkedIn is being used today, explore the latest platform research, break down available ad formats and targeting options, and discuss how to measure what’s working so your efforts lead to meaningful results.
LEARNING OBJECTIVES
- Understand how LinkedIn is currently being used by professionals and businesses based on recent platform trends and research.
- Identify LinkedIn’s core ad formats, including Sponsored Content, Text Ads, Dynamic Ads and Message Ads.
- Use LinkedIn targeting options and how to reach audiences by factors such as job title, industry, company size, location and interests.
- Evaluate LinkedIn performance using key metrics such as impressions, clicks, click-through rate, engagement, conversions and cost per result.
- Apply practical strategies to create more intentional LinkedIn campaigns that support visibility, credibility and measurable business goals.
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