MBI's BuildHer - Virtual
When:
- Jan 19, 2027 10:00 AM – 11:30 AM
Where:
- Online Learning - Zoom
| Fee | Type of Fee |
|---|---|
| $50 | / Person - MBI Members |
| $65 | / Person - Non-Members |
| $375 | / Person - MBI Members for all sessions |
| $750 | / Person - Non-Members for all sessions |
Presenter: Kate Glantz, Move Over Bob - Phoenix, AZ
Culture as Recruitment: Using Storytelling and Representation to Attract the Next Generation
Today's workforce is looking for more than a job. They're looking for purpose, belonging, and a place where they can see themselves succeeding. In this interactive session, participants will explore how company culture, authentic storytelling, and employee representation influence recruitment, particularly among women and younger generations considering careers in the skilled trades. Through facilitated discussion, collaborative activities, and real-world examples, attendees will identify practical ways to better communicate their culture, elevate employee voices, and strengthen their talent pipeline.
LEARNING OBJECTIVES
- Understand how culture influences career awareness and recruitment.
- Identify opportunities to better showcase employees and workplace culture through authentic storytelling.
- Learn strategies to make recruitment messaging more relatable and inclusive.
- Develop actionable ideas to strengthen connections with future talent.
- Participants identify the cultural attributes that differentiate their organizations.
- Review examples of recruitment messaging and employee stories, then discuss what resonates (and what doesn't) with today's workforce.
- Share ideas and develop a list of practical recruitment and storytelling strategies that participants can apply within their organizations.
Master Builder Designation: Leadership - 1.5 Credits